Health Security Partners
Health Security Partners is a nonprofit international development organization that is dedicated to building local capacity to improve health security around the world. They approached JEL Creative to create an identity that suited their international, multi-disciplinary nature. Using islamic architecture as inspiration, I illustrated an ornate chandelier as their primary symbol.
Pride Fund to End Gun Violence
Pride Fund to End Gun Violence is is America's only LGBTQ organization solely focused on gun policy reform to ensure safety for all. Pride Fund approached JEL Creative to craft an identity that captured the passion and spirit of their organization. I worked with Alice Packard to create the identity, which is inspired by the unity of the LGBTQ community after the pulse nightclub massacre.
Working with JEL Creative, I developed logo and business card concepts for a freelance artist in Washington D.C. As an artist, it was crucial for her visual identity to have elements of her personal style, while being consistent with her own brand vision. Using the client's input and art as a framework, I pinpointed three key attributes her visual identity needed to convey: personal, bold, and clean. Below are some samples of Abbi's art that inspired my design, which can be found on her website.